To understand the benefits of financial management I began by researching value propositions of companies that focused on account aggregation. Mint, Nerd Wallet, and Money Lion all took different approaches to stating their value proposition, but the underlining message was rooted on financial freedom.
The most rewarding form of research is done by contextual observation—getting in there and trying it for myself. I had already been signed up for Mint, so I tried different applications like Nerd Wallet, Money Lion, Mvelopes, and Thriv.
Five customers were brought in for usability testing. The test conducted was both quantitative and qualitative. We tested the findability for aggregating an account from the dashboard, ease of use, and discovery of the account added.
After logging into the application, users were quickly able to locate where to aggregate and account through visual recognition of the bank logos. Once an account was successfully added, users were led back to the dashboard, where they were able to idenifty that the original tile had changed to reflect their aggregated account.
Four out of the five customers did have an issue with the original label of the tile (External Distribution). As a result, the label was changed to "Other Accounts."